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First Financial Bankshares Renames Wealth Company to First Financial Wealth Management | Banking Dive

On July 9, 2026, First Financial Bankshares announced that its wealth services company, First Financial Trust, has been officially renamed First Financial Wealth Management. The name change aims to more accurately reflect the comprehensive wealth services the company has provided since 1927, including investment management, retirement planning, trust and estate management, mineral management, real estate management, and fiduciary services. The company emphasized that this change is a clarification of name rather than a business restructuring, with no changes to the team, services, locations, or leadership.

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Sogolytics Releases First National Credit Union Member Experience Benchmarks | Banking Dive

Sogolytics has published the Credit Union Member Experience Index 2026, the first national benchmark for credit union member experience. Based on a June 2026 survey of 1,002 active members, the index reveals an overall CU MX Index Score of 75.7 out of 100, with NPS at +43 and 85% overall satisfaction. The report highlights staff service quality as the top driver, while Gen Z lags Boomers by 15.2 points on trust.

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